ARC World Industry Forum

Presenting ARC's Fourteenth Annual Orlando Forum

ARC World Industry Forum:  Where Industry Leaders Meet to Solve Their Most Challenging Issues

February 8-11, 2010 - Orlando, Florida

Reduce costs, reduce risk, reduce project cycle time, reduce energy use, reduce carbon footprint!  These are key challenges for all manufacturing and asset-intensive organizations today.  Industry leaders are under enormous pressure to address these issues with fewer people, smaller budgets, limited visibility, and little tolerance for risk. 

Achieving excellence in every aspect of business operations is critical for success.  Excellence cannot be achieved in isolation; it requires perfect execution, flexibility, and collaboration among corporate leaders from all organizations including business, IT, engineering, operations, and maintenance.  A business cannot remain static and survive, therefore innovation must also be a priority.  New business models, products, processes, and production techniques can enhance the value proposition in a dynamic environment.

Industrial Companies Now Face Many Diverse Issues

ARC's World Industry Forum meets this need and provides the ideal environment for industry executives to collaborate on solving their most challenging issues.  The event will include sessions on most major issues facing our industry, with multiple tracks that enable executives to explore these topics from different perspectives.  Owner/operators, solution providers, and technical experts will all benefit from this experience and can contribute to the solution to most challenging issues. 

To encourage collaboration among professionals from various departments and organizations, ARC is co-locating its three annual forums together here in Orlando: our Operations-focused Forum (held in Orlando for the past 13 years), Asset Lifecycle Management Forum (held in Houston last year) and Supply Chain & Logistics Forum (held in Boston for many years).  ARC is also encouraging other organizations to plan their events and meetings along with this forum so that attendees can get the most out of their valuable time.  For more information on the different Forum programs and their specific topics and agendas:

Who Should Attend

The Orlando 2010 Forum is a must-attend event for:

  • CEOs, COOs, and Presidents

  • CFOs, VPS, and Directors of Finance

  • CIOs and CTOs

  • VPs and Directors of IT

  • VPs, Directors, and Managers of Operations

  • VPs, Directors, and Managers of Engineering

  • VPs, Directors, and Managers of New Projects

  • VPs, Directors, and Managers of Procurement

  • VPs, Directors, and Managers of Supply Chain and Logistics

  • Directors, Managers and Architects of Automation and Enterprise Integration

  • Plant Managers and Supervisors

  • Production Managers and Supervisors

In past Forums, over 50% of the attendees have titles like Chairman, CXO, President, Vice President, Director, or Partner.


Following is the preliminary schedule for the Forum.  Times and sessions are subject to change.

Join ARC for a Super Bowl party on Sunday, February 7 starting at 6 PM.

Monday, February 8

Note to Editors: Press announcements scheduled from 12-6 PM.

Forum Opening Day Sessions

Operational Excellence Program

Asset Lifecycle Management Program

Cyber Security Program

 Track 1Track 2Track 3Track 4
9:00 AMSmart Process Manufacturing Workshop (9-1PM)   
2:00 PM

PLM and Virtual Commissioning Workshop

Global Market Intelligence Discussion

Reliability Sustainability Workshop

Cyber Security Workshop

3:30 PMBreak
4:00 PMPlant Performance Benchmarking WorkshopRegional and Country Market Intelligence DiscussionWeb 2.0 Collaborative Platform DemonstrationsCyber Security Workshop, continued
6-9 PMRegistration and Welcome Reception with Hors d’Oeuvres

Tuesday, February 9

8:30 AM

General Session
Andy Chatha, ARC Advisory Group
Rick Lichtenfels, Deputy Program Director, Department of Homeland Security
Thomas Lange, Director Modeling & Simulation, Procter & Gamble

10:00 AMBreak
10:30 AMQ&A Session with Supplier CEOs & Morning Speakers
(All questions will be asked by the end users in the audience)
Keith Nosbusch, Chairman and CEO, Rockwell Automation
Maryrose Sylvester, President and CEO, GE Intelligent Platforms
Steven Sonnenberg, President, Emerson Process Management and EVP, Emerson
Sudipta Bhattacharya, President and CEO, Invensys Operations Management
12:30 PMLunch
12:30 PMAT&T Lunch (open to everyone)

Operational Excellence Program

Asset Lifecycle Management Program

Cyber Security Program

 Track 1Track 2Track 3Track 4
2:00 PMEnergy Management Strategies and Best PracticesThe Culture of InnovationWinning IT Strategies for Asset Lifecycle Planning and Portfolio ManagementRethinking Cyber Security for Operations
3:30 PMBreak
4:00 PMRemote Operations ManagementLatest Developments in Operations ManagementWinning IT Strategies for Project Performance ManagementLessons from Critical Infrastructure Industries
6:00 PMEvening Reception
Sponsored by AVEVA

Wednesday, February 10

Operational Excellence Program

Asset Lifecycle Management Program

Performance-Based Outsourcing Program

 Track 1Track 2Track 3Track 4
8:30 AM21st Century Collaborative Process Automation SystemsSustainable Manufacturing: Packaging Machine Builders PerspectiveManaging Information HandoverVested Outsourcing:  Five Rules That Will Transform Outsourcing
DCS Migration Best Practices
10:00 AMBreak
10:30 AMOperator of the FutureImproving Operational Performance & Machine Design ProcessWinning IT Strategies for Asset Performance ManagementPerformance Based Outsourcing Relationships and Outcomes
12:00 PMLunch
2:00 PMAutomation Services StrategiesIn-Plant Mobility Solutions 3D and Virtual Strategies for Project and Asset Information ManagementLean Six Sigma:  A Long-term, Strategic Approach to Outsourced Logistics Relationships
3:30 PMBreak
4:00 PMGeneral Session
Kevyn Renner, Senior Technology Consultant, Chevron
Werner Setzwein, Vice President Automation & Electrical Engineering, BASF
Daryl Dulaney, President and CEO, Siemens Industry
6:15 PMEvening Reception and Dinner at Epcot
Sponsored by Siemens

Thursday, February 11

Operational Excellence Program

Industry Organization Sessions

Performance-Based Outsourcing Program

 Track 1Track 2Track 3Track 4
8:30 AMIndustrial Wireless StrategiesOMAC SessionWBF SessionPerformance-Based Outsourcing Think Tanks
10:00 AMBreak
10:30 AMProcess Automation for Energy OptimizationOMAC SessionWBF SessionPerformance-Based Outsourcing Think Tanks
12:00 PMForum Ends with Boxed Lunches

Executive Speakers and Panel Participants

The following executives are among those who will present or participate in a panel discussion for the forum.  This is only a partial list of speakers; please refer to the individual forum program pages to see a complete list of speakers.

Rob Aleksa
Section Head, Corporate Engineering, Procter & Gamble

Rob has worked with Procter & Gamble for over 30 years.  His assignments include health and beauty care, snacks and beverage, baby care, and corporate engineering.  Rob's expertise is in machine control, process control, and MES systems.  He has led the Corporate Machine Control section since 2000.  Rob also sits on the OMAC Board of Directions with the position of Vice Chairman and is the external P&G sponsor of PackML through the OMAC Packaging Workgroup.

Mark Anderson
President and CEO, Pro Mach

Mark has more than 20 years experience in global manufacturing.  He provides strategic leadership for Pro Mach and manages overall operations for Pro Mach’s three business units and related divisions: Primary Packaging, End-of-Line Packaging, and Identification and Tracking.  He also guides Pro Mach’s initiatives for delivering excellence in product development, customer service, and distribution.  Before joining Pro Mach, Mark served as Vice President and General Manager of Tyler Refrigeration, a division of Carrier Corporation, where he continually improved operations through lean manufacturing processes.  Before that he served as Vice President of Operations for Cooper Crouse-Hinds.  Mark began his career as a manufacturing and systems engineer at Caterpillar where he held several senior engineering and management positions in the electrical products and switchgear industries.

Sudipta Bhattacharya
President and CEO, Invensys Operations Management

Sudipta is responsible for the combined day-to-day operations of Invensys Process Systems, Wonderware, and Eurotherm.  He joined Invensys as President of Wonderware in September 2007.  Prior to joining Wonderware, Sudipta served as Sr. Vice President of Global Solutions at SAP AG for supply chain, manufacturing, and product lifecycle applications.  In that role, he was responsible for driving and executing the product strategy for three of SAP’s core solutions. Before joining SAP in January 2002, he worked at i2 Technologies in its strategic services group where he held a strategy consulting role that involved advising company executives on supply chain policies.  Prior to i2, he worked in manufacturing for 10 years at various Tata Group companies in India.

Christian Czauderna
Head of Global Efficiency Programs, Bayer MaterialScience

Christian began his career as a Research Assistant at the Institute of Power Systems and Power Economics at Aachen University.  He earned a PhD degree in 2000 in the issue of reliability in electrical supply systems.  From 2001 to 2004, Christian was a staff employee at the Energy Department of Bayer AG.  From 2005 to 2007, he was Head of Electricity Supply of Bayer Chempark Dormagen at Bayer Industry Services.  In 2007, he became Head of the Asset Management and Network Economics Department at CURRENTA GmbH & OHG (a joint venture of Bayer and Lanxess).  He has been in his current position at Bayer MaterialScience since October 2008.

Jim Davis
Associate Vice Chancellor, Information Technology & CIO, UCLA

Jim is the Associate Vice Chancellor Information Technology & CIO and a Professor in the Department of Chemical and Biomolecular Engineering at UCLA.  In chemical engineering, Jim’s research is in the area of data analysis, decision support, intelligent systems, and fault-tolerant/networked based control.  He is currently PI on a national initiative for Smart Process Manufacturing and he serves on the Executive Board of the National Programming Committee for AIChE.  In his Associate Vice Chancellor position, Jim has broad responsibility for university-wide IT technology planning, policy, investment, and deployment.  He is also responsible for UCLA’s research and education cyberinfrastructure, including grid and high performance computing and communications strategy and operations.

Ronaldo de Magalhães
Manager, Automation Technology, Instrumentation and Electric, Petrobras

Ronaldo is responsible for automation, instrumentation, and electrical areas of the 11 Petrobras Refinery business units.  His career began in 1979 as an automation engineer in REPAR Refinery’s maintenance division.  In 1988, he was transferred to company headquarters to become part of the automation team, working on different SDCD’s implementation projects in all refineries, and coordinating in particular, the implementation of REPAR Refinery’s system.

Daryl Dulaney
President and CEO, Siemens Industry

Daryl is responsible for all business activity and executive management of Siemens Industry which is comprised of five divisions including Industry Solutions, Drive Technologies, Industry Automation, Building Technologies, and Mobility. As a member of the board of directors, he oversees all business activities of the Industry Sector in the US, which includes OSRAM Sylvania, PLM Software, Water Technologies, and Siemens Industry. Additionally, Daryl is Division CEO for Building Technologies, a provider of energy and environmental solutions, building controls and fire safety and security systems. After his appointment to CEO in 2005, he guided the restructuring of the Building Technologies Division, including the successful implementation of cost containment and business process optimization strategies.

Tom Egan
Vice President Industry Services, Packaging Machinery Manufacturers Institute (PMMI)

Tom focuses on technologies in support of PMMI’s PACK EXPO trade exhibitions plus conference programs to aid members’ business pursuits.  As staff liaison to multiple professional committees including OMAC, he is involved with technical and commercial issues of interest to all PMMI member companies.  His team plans and organizes several PMMI packaging conferences on both packaging market trends and technical issues which are an integral element of the education initiative for packaging operations professionals.

Thomas Edgar
Professor of Chemical Engineering, University of Texas

Tom holds the George T. and Gladys Abell Chair in Engineering.  For the past 37 years, he has concentrated his academic work in process modeling, control, and optimization, with over 200 articles and book chapters.  Tom has co-authored leading textbooks, including Optimization of Chemical Processes and Process Dynamics and Control, and has received major awards from AIChE and ASEE.  Recently he carried out modeling and control research projects jointly with a variety of companies in the process industries under the auspices of the Texas-Wisconsin-California Control Consortium.  Tom is co-PI on the Smart Process Manufacturing initiative.  Previously he was Associate Dean of Engineering and Associate Vice President for Information Technology at the University of Texas at Austin.

Manuel Florez
Manager Process Engineering, LyondellBasell Fragrance and Flavor Division, Millennium Specialty Chemicals

Manuel has 24 years experience in designing, developing, and directing distillation programs (particularly batch) and participating and directing process analysis and improvement efforts.  He has worked at Millennium in the LyondellBasell Fragrance and Flavor Division for 10 years.  Previously he spent 14 years at International Flavors and Fragrances where he held positions of Development Engineer, Process Engineering Manager, and Technical Director.  Prior to that he spent 9 years with Exxon Research and Engineering.

David Frazee
Technical Director, Digital Oral Care Research & Development Lab, 3M

David joined 3M in 2005 as the Technical Director of the Software, Electronic & Mechanical Systems Research Laboratory.  The lab provides R&D technology and services in numerous engineering disciplines, including electronics, software, mechanical, industrial design, vision science, predictive engineering, rapid prototyping, and systems and solutions architecture.  He was recently named Director of R&D in a new 3M business unit focusing on the rapidly growing market in digital dentistry.  David started his career at GE Medical Systems in 1982 in CT systems and products as a software developer, implementing proprietary signal processing algorithms for CT image reconstruction, as well as new 3D visualization applications.  In 1994, he was named leader of Global Software Applications and led the global imaging software platform and medical workstation development teams.  David joined Vital Images, Inc. in 1999 as Vice President of Engineering, and led its technology organization to profitable growth as an advanced medical imaging visualization company.

Paul Galeski
CEO and Founder, MAVERICK Technologies

Paul is instrumental in managing all aspects of MAVERICK Technologies.  He is involved in strategically investing capital — both intellectual and financial.  Paul specializes in high-level operational consulting, as well as the development of overall automation and integration strategies.  Paul founded MAGNUM Technologies in 1989, providing multi-disciplined engineering services, programming, process control, and computer-aided design services.  In 1997, he and his partners sold MAGNUM to General Electric, where it became a GE Industrial Systems Division subsidiary.  Paul continued to serve as President until early 1999, and later that year founded MAVERICK Technologies.  He eventually acquired Software Architects, also an Inc. 500 company, and merged it with MAVERICK.

Jerry Gipson
Director Engineering Solutions Technology Center, Dow Chemical

Jerry has worked in a number of functional and business alignments during his 30-year career at Dow.  The Tech Center has global responsibility in Dow for the development, improvement, and effective application of competitive, leveraged technologies in the areas of process automation, process engineering, process safety, design engineering, and construction management.  Among his external activities in support of industry and market collaboration, Jerry speaks at a number of venues, and is Vice-Chair of the Board of Directors of FIATECH, a consortium dedicated to the development and deployment of fully integrated and automated technologies which deliver the highest business value throughout the life cycle of all types of capital projects.

Christian Herneth
Head Supply Chain Development, Petrom

Christian's current business focus is defining and implementing a comprehensive supply chain for OMV-group/Petrom.  The vision is to enable a “Balanced Multi Echelon Demand and Supply Oil Network” through a unique four-layered architecture connecting commercial software to field technology and integrating business processes and people-organization and technology services for planning, optimization, scheduling, and execution along this supply chain.  He began his career working in the chemical manufacturing and high tech industry. In 1995, he started consulting for Ernst & Young in the Networked Value Chain group.  After three years he returned to Europe as Director of Capgemini’s Global Office of Supply Chain Technology and Global Agent Center of Excellence.  During this time, he has worked with senior executives in several world leading companies, designing and managing large scale strategic and operational supply chain transformation projects.

Barry Johnson
Reliability Advisor, Peace River Pulp Division, Daishowa Marubeni International

Barry has an extensive career in the pulp & paper industry that spans 34 years, all of it on the maintenance side.& He is responsible for reliability of all rotating equipment and continuous improvement towards improved reliability.& This includes indepth root cause failure analysis, lubrication requirements, vibration analysis of all rotating equipment, ODR review and critical equipment status, on-line vibration monitoring, and increasing equipment life (mean time between failures).

Thomas Lange
Director Modeling & Simulation, Global Capability Organization R&D, Procter & Gamble

Tom leads P&G’s modeling and simulation efforts ranging from computational chemistry, computer aided engineering (CAE) to process, reliability, and supply chain analysis.  He joined Procter & Gamble in 1978 as a Product Technical Engineer and has spent his nearly 30 year career modeling and simulating products and production systems.  In 1994, Tom was recognized with a PRISM award (Professional Recognition of Individual Sustained Mastery), P&G's highest technical recognition award for engineering.  In 1998, he was appointed Associate Director for Computer Aided Engineering in Baby Care, and Reliability Engineering responsibilities for all P&G paper goods including Always, Charmin, and Bounty. In 2004, he was appointed Director, Modeling & Simulation in Corporate R&D.  In 2008 he was named Director, Modeling & Simulation Global Capability Organization, R&D.

Blake Larsen
Director of Information Technology, Western Refining

Blake has worked in the refining industry since 1992.  He began his technical career by managing and implementing real-time information systems.  His background is in Unix Systems and IT Systems security.  Blake's current responsibilities center on network systems and infrastructure security across the refining division within Western Refining.  Blake is an active member in Various NPRA committees that focus on process automation and cyber security within the petrochemical industry.  Additionally, he has previously served as the President and Vice President of the El Paso Infragard Members Alliance in coordination with the F.B.I.

Rick Lichtenfels
Deputy Director Control Systems Security Program, National Cyber Security Division, Department of Homeland Security

Rick has over 12 years of engineering and management experience within both the public and private sectors, working at GTE Government Systems as a network modeling engineer and later at Booz Allen Hamilton as an associate.  Prior to his current position, Rick spent the previous four years at the DHS’ National Communications System (NCS) where he led the NCS’ Modeling, Analysis and Technology Assessment branch.  In this role, he developed the NCS’ Internet analysis capability and led efforts to model the effectiveness of various priority services mechanisms within carrier networks.

Michael McEnery
President and Co-Founder, McEnery Automation

Michael has been designing and delivering process automation solutions since 1993.  Through McEnery Automation's long term relationships with clients in multiple industries, Mike has the valuable perspective of seeing a variety of control systems evolve through their lifecycle.  His experience as a control system engineer, manager, salesman, and business owner allows him to assist clients in implementing solutions that balance use of industry standards and new technology, cost of ownership, reliability, and ease of implementation.  Mike is currently Vice Chairman of WBF, the Organization for Production Technology.

Rich Morihara
Senior Engineer, Boeing Research & Technology

Rich joined Boeing in 1989 and has been working for the advanced central research and development unit of The Boeing Company integrating numerous control and data acquisition systems.  He has automation experience in composites, forming, machining, cell control, and process controls.  In addition, Rich has been working to integrate the use of portable metrology equipment into the manufacturing process in order to improve quality.

Keith Nosbusch
Chairman and CEO, Rockwell Automation

Keith was appointed CEO in February 2004.  He is also the chairman of the company’s board of directors.  Prior to this appointment, Keith served as President of Rockwell Automation Control Systems and an officer of the corporation, positions he held since November 1998. He previously served as Sr. Vice President for the Control and Information Group, where he was responsible for the launching of LogixTM, Rockwell Automation’s premier integrated control and information platform.  Keith's career began in 1974 when he joined Allen-Bradley as an application engineer, and since then he has had numerous positions of increasing responsibility.

James Porter
Chief Engineer and Vice President, Engineering and Operations (Retired), DuPont

Jim joined DuPont in 1966 as a chemical engineer.  He was named Vice President of Engineering in 1996 and became Vice President of Safety, Health & Environment and Engineering in 2004.  He assumed the position of Chief Engineer and Vice President in 2006 until his retirement in September 2008.  Jim has served as chair for the Construction Industry Institute (CII) and was the 2004 recipient of CII's Carroll H. Dunn Award of Excellence.  He is a member of several Boards of Directors and is on the Argonne National Laboratory Board of Governors.  Jim now provides consulting services to help other companies make significant and sustainable improvements in workplace safety, process safety management, capital effectiveness, and operations productivity.

Kevyn Renner
Senior Technology Consultant, Chevron

Kevyn has a chemical engineering background with more than 20 years combined experience in process design and operations, advanced control and instrument systems, vertical industry marketing, and information systems with companies including PetroCorp, Mobil Oil, Foxboro, Emerson and Sun Microsystems.  Kevyn is presently focused on the integral use of refining system automation and petroleum downstream enterprise information, within an interoperable infrastructure, to drive enhanced value from the downstream petroleum value chain.

Michael Sarli
Plant Automation Technology Program Leader, ExxonMobil Research & Engineering

Mike manages the Plant Automation technology portfolio, including the R&D program, broad deployment strategies for new technology, intellectual property management, and relationship management with major automation technology providers.  Prior to his current assignment, he held a number of technical, supervisory, and management positions within ExxonMobil Research & Engineering and several of its predecessors since joining Mobil in 1975.  He holds over 30 U.S. Patents in the area of petroleum refining and has authored or co-authored eight technical papers on various aspects of refining technology.

Patrick Schweitzer
Measurement and Automation Projects, ExxonMobil Research & Engineering

Patrick currently leads a team for special projects centering around wireless and instrument diagnostics.  He has 30 years of industrial experience ranging from precious metals, refining, and chemicals to downstream oil & gas refining.  Prior to joining ExxonMobil, he was Business Development Manager for Intergraph Corporation and Senior Control Systems Engineer for KBR.  He is Co-Chair of ISA100 Wireless Technologies and a non-supplier voting representative to the Board of WCI.

Martin Schwibach
Senior Automation Manager Industrial Communication, BASF

Martin has been with BASF for 20 years.  He is responsible for the technical expertise and services of industrial communication technologies at BASF, mainly for the Ludwigshafen site.  This includes networked automations systems, wireless automation and radio systems, camera systems, public adresss systems and fire and gas panels.  Martin started his career as a control engineer, and gained experinces with fieldbus technology, manufacturing execution systems and performance management applications.  Additionally, he is Chairman of the NAMUR Working Group 4.15 Wireless Automation.

Werner Setzwein
Vice President Automation & Electrical Engineering, BASF

Werner has been with BASF for over 20 years.  He is responsible for the technical expertise of automation and electrical engineering for BASF projects worldwide.  This includes all areas of process control, automation technology, process analytical technology, field device technologies, and electrical technologies.  Werner began his business career as a design engineer, commissioning engineer, and construction manager for power plants. He has over 30 years of experience in project engineering and project execution.

Steven Sonnenberg
President, Emerson Process Management & Executive Vice President, Emerson

Steve leads Emerson’s process management business.  He was appointed as Emerson Executive Vice President and the Business Leader of Emerson Process Management in October 2008.  Steve joined Emerson in 1979 as a marketing analyst with its Brooks Instrument division.  His career progressed rapidly as he assumed a number of marketing and general management positions in Germany, London, and Asia Pacific.  In 2000, Steve was appointed President of Emerson Process Management Asia Pacific, and in 2002 he was appointed President of Emerson’s Rosemount division.  During his tenure, he has also been responsible for several Emerson acquisitions including Rosemount TankRadar (formerly Saab Marine), Mobrey, Damcos, and Metran.

Maryrose Sylvester
President and CEO, GE Intelligent Platforms

Maryrose has been President and CEO since February 2006.  Prior to her current role, she was President of GE Quartz, which develops, manufactures, markets, and sells fused quartz and boron nitride products for semi-conductor, lighting, electronic, fiber optic and industrial applications.  She was named President of GE Quartz in May 2002 and a GE Company Officer in December that same year.  Maryrose started her GE career in 1987 working for GE Lighting’s Sourcing organization.  She progressed through various positions of increasing scope and complexity, including Manager of Worldwide Direct Materials for GE Lighting Worldwide Sourcing, Director of Sourcing for GE Lighting Europe, General Manager of Worldwide Sourcing, General Manager of High Intensity Discharge Products, and President and CEO for GE Lighting Systems.

Bruce Taylor
Manager Business Process Integration, Suncor Energy

Bruce is a senior management professional with more than 35 years of experience in delivering business benefits through the innovation of leading edge information technologies in the real-time process manufacturing industry.  He joined Suncor in 2006 to manage their integrated ERP deployment after which he accepted an expanded leadership role in Suncor’s Operational Excellence organization.  Bruce’s experience spans numerous global industries in which he has architected and implemented a broad set of complex integrated business and operations applications.  He is an active member of the NPRA Process Automation and Decision Support Committee, the Open O&M/MIMOSA Owner Operator Leadership Committee, and the MESA Process Industries SIG.

Sandy Vasser
Facilities Electrical and Instrumentation Manager, ExxonMobil

Sandy has more than 30 years experience with Exxon and ExxonMobil in a variety of project and management positions.  In his current position, he manages a team of engineers responsible for the design, installation, and commissioning of electrical generation and distribution, process control, and instrumented safety systems for major upstream oil & gas capital projects worldwide.  This team is also responsible for developing, promoting, and implementing strategies for successfully executing project instrument and electrical activities.

Kate Vitasek
Faculty, University of Tennessee Center for Executive Education
Founder, Supply Chain Visions

Kate is a nationally recognized innovator in the practice of supply chain management.  She is the founder, faculty, and lead researcher in the concept of 'vested' (also known as vested outsourcing), which was developed in conjunction with the University of Tennessee.  Kate's approaches and insights have been widely published in respected academic and trade journals.  The Journal of Commerce recently recognized her as a “Woman on the Move in Trade and Transportation” for her leadership in the profession, and DC Velocity Magazine dubbed her a “Rainmaker” for her efforts in helping to build the logistics and supply chain profession.  Logistics Quarterly and Supply Chain Digest have both honored her as a “Woman in Supply Chain” and she was honored as a “Woman of International Influence” by Global Executive Women.  She has served on the Board of Directors for the Council of Supply Chain Management Professionals as well as on the Supply Chain Council’s Deliver Committee.

Hartmut Wuttig
Business Unit Manager Oil, Gas, & Petrochem, Process Automation Division, ABB

Hartmut joined ABB in 1998.  Since then he has held a variety of management positions including Business Unit Manager for Chem/Pharma, Division Technology Manager, and R&D Manager for Automation Systems.  Prior to joining ABB, he worked for Elsag Bailey in a variety of leadership roles including product development and marketing.  He was also General Manager of the Automation Systems Business of Hartmann & Braun. He began his career as a commissioning engineer for power plant control systems.

Dennis Yieh
Assistant Manager, Control Systems Group, Sterling Chemicals

Dennis' group is responsible for providing technical support of DCS, PLC, safety interlock systems, advanced process control, and process and environmental information systems provided by companies such as Emerson, Foxboro, Rockwell Automation, Siemens, Schneider Electric, and OSIsoft.  He has more than 30 years of chemical industry experience ranging from process design, technical support, production, and process control.  He has managed and successfully implemented many APC and environmental applications since 1994 to reduce product variability, increase production, and reduce manufacturing costs.  Dennis began his career as a chemical process engineer with Monsanto and his interest in process control led him to the process control position to provide the most impact to plant operation improvements.

Phil Zylberman
Refining Automation Migration Team Leader, Chevron

Phil has 30 years experience with Chevron in various organizations.  A majority of this time has been spent in the area of instrumentation and process control, including engineering, project execution, procurement, and program management in this arena.  For the last three years Phil has been engaged in Chevron’s Refining 00#1 Program, overseeing the Automation Migration component.

Innovations Showcase

New industry solutions for manufacturing will be showcased at the Innovations Showcase. This is an excellent opportunity for executives to assess the potential for emerging applications in production management, interoperability, digital manufacturing, process improvement, asset management, operations management, supply chain synchronization, and more. Exhibits have application scenarios for attendees to see how emerging technologies are applied to help solve issues in the manufacturing industries.

The Showcase is open during the Monday Evening Reception and during breakfasts, breaks, and lunches. It is held adjacent to the forum where refreshments are served.

Previous Attendees

The following companies have attended recent ARC forums:

ADCO Manufacturing
ADM Company
Air Products & Chemicals
AirSprite Technologies
Align Technology
Amcor PET Packaging
Aramco Services
Aspen Technology
ATAN Automation Systems
Bosch Rexroth
BP Oil
Bristol-Meyers Squibb
BWX Technologies
Celanese Chemicals
CH2M Hill
Cisco Systems
Cognizant Technology Solutions
Commercial Vehicle Group
Conectiv Energy
Cytec Industries
Dassault Systemes
Dearborn Electronics
Douglas Machine
Dow Chemical
Eastman Chemical
Eli Lilly
Emerson Process Management
Endress + Hauser

FDT Group
Ferrous Resources
Fieldbus Foundation
Ford Motor
GE Aircraft Engines
GE Fanuc
General Dynamics
General Mills
General Motors
Goldman Sachs
HART Foundation
HCL Technologies 
Huntsman Chemical
Husqvarna Lawn Care
Hydraulic Institute
ILS Technology
Infosys Technologies
International Paper
Invensys Process Systems
ITT Goulds Pumps
John Deere
Johnson Controls Automotive
Kraft Foods
Kumba Resources
LibreStream Technologies
Lockheed Martin
Lyondell Chemical
Manhattan Associates
Merck & Co. 
Metso Automation
Mitsubishi Electric
Modern Materials Handling
Morgan Stanley

National Center for Mfg Sciences
Nestle Purina PetCare
NOVA Chemicals
Northrop Grumman
Okuma America
OPC Foundation
Open Applications Group
Pavilion Technologies
Philip Morris
Procter & Gamble
RA Jones & Company
Reliance Life Sciences
Rockwell Automation
Sabic Petrochemicals 
Saudi Aramco
Schneider Electric
Shell Chemical
Shell Global
Suncor Energy
Tata Consultancy Services
Tennessee Valley Authority
Tesoro Petroleum
Teva Pharmaceutical
The Stanley Works
Thermo Fisher Scientific
Toyota Motor
Vought Aircraft Industries
Washington Savannah River
Wipro Technologies
Worsley Alumina
Yaskawa Electric


The Forum is held at the Rosen Centre Hotel in Orlando, Florida.

Rosen Centre Hotel
9840 International Drive
Orlando, Florida 32819
800-204-7234 or 407-996-9840

Attendees should make their own hotel reservations.  Reservations can be made on-line or by calling 800-204-7234.  ARC has contracted a reduced rate of $180, based on availability, if reservations are made by January 22, 2010.  When making reservations, please specify that you will be attending the ARC Forum.  

The hotel is located 15 minutes from Orlando International Airport.  (For directions and map: www.rosencentre.com/Location.aspx )  Transportation options include Mears Transportation or local taxi.  Reservations to the airport using Mears must be made 24 hours in advance at the Guest Services desk.  The hotel is also conveniently located near many of Orlando’s attractions: 1 mile from Sea World, 5 minutes from Universal Studios, and 10 minutes from Walt Disney World.  The Rosen Centre’s Guest Services will gladly arrange attraction tickets and transportation, golf tee times, tours and more.  The Rosen Centre offers complimentary daily shuttle services to Sea World and Universal. In addition, the I-Trolley (www.iridetrolley.com, 407-354-5656) makes popular stops all along International Drive.  There is an I-Trolley stop across the street from the Rosen Centre.

Please contact Orlando's Visitor Information Center at 407-363-5874, www.visitorlando.com, for information regarding current events in Orlando.  For discounted attractions in Orlando, please visit the Orlando Convention Aid website.  Their on-line travel guide offers discounts to restaurants, golf, attractions, nightlife, shopping, and more, including making dinner reservations for you.  A coupon book will also be available at the hotel when you arrive.

Golfing Opportunities During Your Stay
Shingle Creek will provide a discounted price for 18 holes of golf for all ARC Forum attendees.  Please mention "ARC Advisory Group" when reserving tee-times to receive the discount ($99).  Free transportation from the Rosen Centre to Shingle Creek is available (see Towncars in the Valet Area).

Shingle Creek
9939 Universal Blvd.
Orlando, FL 32819
866-996-9933 or 407-996-1559


To Register

Forum Fee

The Forum fee is $1,895.  The fee includes breakfast and lunch each day, a reception on Monday evening, a dinner and reception on Tuesday evening, and all program materials.  Group rates are available.  Please contact info@arcweb.com for more information.  For those attending only the OMAC or WBF sessions on Thursday, the fee is $200. 

NOTE:  The Performance-Based Logistics Outsourcing Seminar has a separate admittance fee.  Please visit the Performance-Based Logistics Outsourcing page for information and to register.

Cancellations and Substitutions

Substitutions may be made at any time at no additional charge. The registration fee is fully refundable up to three weeks prior to the Forum date. A 50% cancellation fee will be assessed after that date. All cancellations must be received in writing.

Registration Methods

Please use one of the following methods to register for the Forum:

Call 781-471-1000, or to obtain a registration form, e-mail  info@arcweb.com .

Speaking Opportunities

For information on nominating a speaker for the forum, please visit our Speaking Opportunities page or contact us at info@arcweb.com.

Sponsorship Opportunities

For information on opportunities for sponsoring the forum, please contact your client manager or info@arcweb.com.

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